SpyFu
New RivalFlow AI

Improve Existing Content with AI

RivalFlow spots gaps in your existing SEO content and generates high-ranking content to fill them.

SpyFu: The Semrush Alternative

The all‑in-one keyword research alternative to Semrush… with all‑you‑can‑eat keyword data

SpyFu gives you more competitor keyword data for less.

Track your competitors & download their most profitable PPC & SEO keywords.

Analyze backlinks, build custom reports, & get unlimited access to 12+ years of historical keyword data.

All this while saving 60-80% per month compared to Semrush.

Try SpyFu Today, Risk Free

The more you use, the more you save

Save $1,211 to $2,051 per year compared to Semrush

SpyFu is significantly cheaper than Semrush

SpyFu vs Semrush: all-in-one PPC & SEO tool

SpyFu
$39/mo
Basic
  • Unlimited
  • Unlimited
  • 5,000
  • Historical data
  • Keywords per export
  • Tracked keywords
  • None
  • 500
  • 500
Save 60% and get unlimited search results, data export and historical data.
Semrush
$139.95/mo
Pro
SpyFu
$79/mo
Professional
  • Unlimited
  • 15,000
  • 10,000 Rows
  • Keywords per export
  • Tracked keywords
  • API Access
  • 1,500
  • 1,500
  • None
Save 60% (or 80% for API access) and get 10x as many tracked keywords.
Semrush
$249.95/mo
Guru

Competitive keyword research is where SpyFu shines

SpyFu is a goldmine for digital marketers. Gain a competitive edge by identifying the keywords that drive traffic and purchases for your competitors using our enormous keywords index. We track over 123 million domains and 73 billion results. We perform millions of searches every day, and every result is auditable back to a screenshot of the actual search engine result page.

SpyFu server architecture

Create new campaigns — and grow existing ones — in record time

Download your competitor’s keywords and add all of them to your campaigns -- it’s as easy as copying and pasting. With SpyFu’s unlimited keyword search and export data you’ll be building out your keyword strategy in no time. Compared to Semrush’s limited, expensive plans, SpyFu’s vastly cheaper plans, unlimited export, and full historical data access will save you time and money–money that can be better spent improving your digital marketing.

Export via CSV or PDF

Competitive SEO and PPC intelligence all in one place

Track keyword ranking, monitor backlinks, and find new PPC and SEO opportunities all in the one tool. SpyFu is the only tool you need to eliminate blind spots in your search strategy, find the keywords and links you’re missing out on, and see exactly what the “big guys” are doing no matter the size of your budget.

Keyword rank gains and losses

The all-in-one tool with a UI that won’t overwhelm you

Understand your competitive search landscape with a clean, focused interface that won’t drown you in irrelevant data. Our straightforward dashboards and clear, client-friendly reports help you get your job done faster. Producing monthly reports for clients is a breeze.

Domain Overview
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“For businesses that are working to integrate their SEO research into a more holistic strategy encompassing marketing, advertising, and sales, SpyFu earns an Editors' Choice.”

Learn from your competitors’ million dollar mistakes

Most mistakes in paid search happen at the very start of a campaign. We track companies that spend millions of dollars finding what works. With SpyFu you can see what they tried, where they failed, and what succeeded. Our 12+ years of historical keyword data lets you go back to the very start of their campaign. Learn from their mistakes, skip months of testing and see what’s working today.

PPC Ad Spend Chart

Keyword Kombat helps you identify competitor keywords fast

Our three-way competitor analysis tool helps you understand the keyword overlap your site has with your competitors, spot the keywords you aren’t ranking for (but they are), and find new, lucrative keyword ideas that you may not have thought of. Use Keyword Kombat regularly to understand your site’s keyword universe and drive more traffic to your site.

Kombat

Knowledgeable and responsive support available when you need it

Reach us anytime through email and chat. Our knowledgeable support team is here to help you get the most out of SpyFu. Plus we offer fun, informative training videos as well as live, one-on-one webinars when you join so we can answer any lingering questions you might have. Sign up for SpyFu today and our support team will be more than happy to answer any questions.

Live chat reps

SpyFu for agencies and freelancers

Save 60-80% compared to Semrush

Impress your clients with SpyFu’s competitive intelligence

Impress clients by having your client’s competitor reports at your fingertips. Show them what budgets look like, which keywords their competitors are buying, and how often their competitors are testing. Add your own branding and remove ours -- SpyFu reports can be white-labeled on our Professional plan.

Ad History
Ad History

Show clients what it takes to compete

Clients sometimes underestimate what it takes to compete in their industry. SpyFu’s competitive reports help agencies and freelancers build the business case for paid search, argue for increased spend, and justify the investment clients need to make if they’re going to succeed in their market. Paint a clear picture for clients by comparing them to their direct competitors and show them where they need to increase spend and where they can cut back.