10x PPC Data, 2x SEO Data, Unlimited Everything!
SpyFu delivers better insights at a fraction of the cost
A smarter Semrush alternative for SEO and PPC
Unlimited - Unlimited
- 5,000
- Historical data
- Keywords per export
- Tracked keywords
None - 500
- 500
- Unlimited
- 15,000
- 10,000 Rows
- Keywords per export
- Tracked keywords
- API Access
- 1,500
- 1,500
- None
Why settle for half the data?
SpyFu has far more keywords than Semrush, across thousands of industries.
No sneaky math either
This isn't a matter of having more keywords for mammoth sites like Amazon. SpyFu beats Semrush domain after domain--no matter the size--offering a deeper dive into more keywords on more websites.
Better coverage for small and local SEO.
Small and local businesses need accurate insights to work with. You shouldn't have to make decisions on a fraction of the data. SpyFu finds more of the keywords your site ranks for, giving you a truer picture of what's happening around your site. Trust SpyFu and make smarter decisions with the confidence that comes from seeing the full picture.
An all-in-one tool with all‑you‑can‑eat data
Download your competitors' most profitable PPC & SEO keywords--with no limits. Search as much as you want, as often as you want.
Use SpyFu to go deep into PPC ads, SEO ranking history and your competitor's top pages in their content. Analyze backlinks, build custom reports, & get unlimited access to 18+ years of historical keyword data.
All this while saving 60-80% per month compared to Semrush.
Competitive keyword research: Advantage SpyFu
Small and local businesses need accurate insights to work with. You shouldn't have to make decisions on a fraction of the data. SpyFu finds more of the keywords your site ranks for, giving you a truer picture of what's happening around your site. Trust SpyFu and make smarter decisions with the confidence that comes from seeing the full picture.
Focus on Personalized Insights
SpyFu helps you cut out the blind spots from your search marketing strategy. Interactive features drop you into the middle of the research, so the answers focus on your website. Find the keywords your competitor outrank you on, side-by-side. See the specific keywords you should buy but aren't, and the links your site needs to rank.
Compete Internationally
SpyFu continues to outperform Semrush in international keywords, too. Even in Ukraine, where Semrush should have home court advantage, SpyFu delivers more coverage on SEO and PPC keywords. Our data covers multiple countries and industries, giving you reliable insights to support your global strategy.
Semrush just falls short. Again. Choose SpyFu for reliable, all-encompassing keyword intelligence, wherever your business takes you.
Get actionable insights without being overwhelmed
SpyFu's tools are designed with direct input from people actually doing the work in SEO and PPC. Every tool is made to be immediately useful--with answers you can act on. From our built-in filters to clean interface, SpyFu's features give you clear answers, fast.
“For businesses that are working to integrate their SEO research into a more holistic strategy encompassing marketing, advertising, and sales, SpyFu earns an Editors' Choice.”
Learn from your competitors’ million dollar mistakes
Most mistakes in paid search happen at the very start of a campaign. We track companies that spend millions of dollars finding what works. With SpyFu you can see what they tried, where they failed, and what succeeded. Our 12+ years of historical keyword data lets you go back to the very start of their campaign. Learn from their mistakes, skip months of testing and see what’s working today.
SpyFu: A Robust Tool for Agencies
Save 60-80% compared to Semrush
Impress your clients with SpyFu’s competitive intelligence
Create powerful client reports in a few clicks. Show them what budgets look like, which keywords their competitors are buying, and how often their competitors are testing. It's all included with any plan.
Add your own branding and remove ours -- SpyFu reports can be white-labeled on our Professional plan.
Make a Case for More Business
SpyFu’s competitive reports help agencies make the case for paid search, argue for increased spend, and demonstrate the value of SEO. Paint a clear picture for clients by comparing them to their direct competitors. And with no limits on how often you can search, these fast reports can help you shine at every sales presentation.