Our Competitive PPC History Starts You With Optimized Ad Copy From Day 1

Drill into your competitor’s paid ads

When you search a domain, you can find every ad they've run over the past 18 years. That’s a history of testing. Watch your competitor’s PPC history to see their most successful ad copy using their most trusted keywords.

SpyFu Ad History. A grid of PPC keywords, and Google Ads campaign progress

When a competitor repeats a specific ad variation over their past ads, you've found their best-converting copy. Consider this high-performing copy before you spend a single dime.

Get valuable lessons from competitive PPC history

Browse the advertiser’s most dominant messaging
Find your competitor’s best ad copy from 19 years of ads
Steer clear of dead-end keywords
Reverse-search ads to see the keywords that trigger them
See which keywords they buy consistently or just time to time

SpyFu Ad History. A historical grid to find the best PPC keywords and ad copy

Filter by best keywords or worst keywords. They’re both valuable. Strong competitive PPC research reveals the good and bad so you are equipped to develop well-rounded strategies.

SpyFu Ad History highlighting a competitor's best Google Ads ad copy

Competitive PPC history can tell you what to avoid

Google won't tell you that some keywords are time-wasting money pits. Here, your competitors’ PPC history can’t hide the fact that they dropped keywords and never returned. Don’t waste much time on keywords that haven't been profitable for anyone.