Use the Wisdom of the Market to Target Keywords

Your SEO thrives when you target relevant, valuable keywords. Learning which ones will deliver the right audience to your site is crucial, and SpyFu's Kombat makes it foolproof.

Search two other competing domains to highlight effective keywords while ruling out what you don't need.

SpyFu SEO Kombat page, a Venn diagram comparing different domains for SEO research

Different sections show you where to take action

  • Weaknesses: Your competitors' rank here, but you don't
  • Keyword Universe: Keywords any competitor ranks for
  • Exclusive Wins: Keywords you rank for, but these competitors don't
  • Core niche: All three competitors rank for these keywords
The SEO Kombat results options, including the keyword universe, and core starting keywords

Let the wisdom of the market help you tighten your focus. When two or more competitors rank, then you have found a keyword worth your efforts.

If your competitors aren't showing up on the same keywords that you rank for, this could be a sign you're wasting efforts where there's not much of an audience.

Kombat helps you identify potential dead ends so you can spend your time targeting stronger keywords instead.

SpyFu SEO Kombat, a Venn diagram comparing three different domains for SEO research
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