Compare SEO Ranking Data
From Any Time, For Any Website

Get access to insightful ranking history

It's like having Google Search Console, but not just for your own site—for your competitors, too. Our tool has access to 18 years of history, so you'll get far more depth than what's available anywhere.

We've collected SEO ranking data on hundreds of millions of keywords since 2006. Ranking History lets you examine those ranks, clicks, and position details from any point in that timeline.

SpyFu SEO ranking history results graph. Displaying historical organic clicks, for SEO research

Think of Ranking History as the Wayback Machine of Google search results. You can pull up past SEO ranking data for sites you don’t operate.

Diagnose a Drop in Rankings

Sometimes, a drop in rankings happens gradually--not enough to set off alarms. Fortunately, Ranking History highlights where those issues occurred.

If you lost ranks on a cluster of related keywords 3 months ago, we'll find it. Then, we'll help you drill into the root cause--whether it's on page or a Google issue--so you can confidently take action to regain lost clicks.

SpyFu SEO Ranking history results graph, with historical ranks, for SEO research

Highlight Your Most Impressive Wins

New rankings can easily get buried among thousands of other keywords. Ranking History helps you spot huge rank gains you could have missed. But spotting them is just the start.

Whatever you did, repeat it.

Trace the rank gains back to where they started, and recall what you did to see a jump in your SEO rankings. Double down on the infographic you added, the topics you expanded, and how you nurtured your content to jump up in the ranks.

SpyFu SEO Ranking History results table, with historical ranks, for SEO research

Get the Big Picture about Competitor Rankings

As you find your competitor's best content in SpyFu’s toolset, Ranking History adds context to your research. Look back a few months or years at the SEO ranking data. You can see the direction in which that page was heading. Learn if you're chasing time-tested, proven content or spotted an established piece that's dropped a few spots in the ranks.

SpyFu SEO Ranking history, highlighting wayback machine functionality
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